Over the last couple of days, proceeding the announcement of the USF1 team, it appears that their site was down.  This is bad timing on their part and potentially a harsh marketing mistake.  If anything, they should have left up what they had until the new site was/is finished.  After a couple of days of downtime, now all we get is a “Coming Soon” and a “Contact Us” link.  If anything the wiser decision should have been to keep the site up and have an announcement that the site is currently under construction but here’s the nuts and bolts (pun not intended) of what we have for right now.  I agree that the site needed some work and that the logo could use some spicing or sprucing up but regardless, the site should not go down.  Now maybe there’s some back-end issues that we are not fully aware of such as the site was getting to many hits for the provider to handle or there was some other software/hardware issue.  In any point I think that the USF1 team should have come up with some smarter alternatives and backup plans.  It’s hard to show support for a team in the making if they can’t allow for a way to support them.  If it were up to me, this is what the site would entail.

• More eye candy and graphics on the site.  Such as the cad drawings of an F1 car in the background.
• USF1 Store – apparel, swag, flags and accessories
• Founders and history of the employees and founders
• Contact Us (obviously)
• Sponsorship Page and Media Page
• Logo:  I like what they have now but Italicize it and make it more bold.

That’s just a start.  In any case I hope that they are able to get the site up soon and get people excited about the USF1 team again.  Now that the site is unavailable, I’ve started to lose interest and a little bit of hope.

Notice:  Updated news gathered from F1-Live have stated that USF1 had to change the name ordered by the FIA and FOM because it bears the name “F1″ in the title.  Therefore the new site will host the new name.  More inforation to follow.